Is AI the End of Copywriting?

Artificial intelligence (AI) has revolutionised how we work, live and interact with the world. From self-driving cars to voice assistants, its influence spans countless industries, including copywriting and content creation. However, for many social media managers and copywriters, the rise of AI tools like chatbots and content generators has sparked a pressing fear: will AI replace the need for professional human writers?

At Eastop-Scopes Virtual Assistants, we believe the answer is no - nothing can ever truly replace the want and need for a human voice. With that being said, AI doesn’t look like it’s going anywhere soon, and so it’s time to consider how we can use this powerful tool in a way that can enhance the human experience and elevate content creation. By understanding how to integrate AI into your workflow while maintaining a personal touch, you can leverage this technology to your advantage.

Why AI is not the end of copywriting

AI tools have gained popularity for their efficiency, cost-effectiveness and ability to generate content quickly. These features can be particularly appealing to businesses looking to save time and resources. However, while AI can create content, it lacks the emotional intelligence, creativity and nuanced understanding of context that only us humans bring to the table.

With this in mind, here are three ways we think you can utilise AI alongside your copywriting for optimum, human-centred content:

1. AI builds foundations, not final products

AI excels at generating ideas, outlines and drafts. If you have writer’s block or are in need of knowing some trending topic ideas, AI can be a great way to quickly provide a starting point, but the final product requires a human touch. AI cannot understand your brand’s voice, mission or the unique needs of your audience as deeply as you do. This is where human creativity and insight come into play. It’s also a great opportunity to see what topics of conversation are out there, so that you can lend your voice to the narrative. Don’t let a chatbot do the talking for you, but use it to help clear the mist and give you a nudge in the right direction.

2. Emotional connection matters

Great copywriting isn’t just about stringing words together, it’s about connecting with your audience on an emotional level. Whether you’re telling a story, inspiring action or solving a problem, human empathy and storytelling skills are irreplaceable. From sharing a supermarket nightmare to a quote you love that feels relevant in your topic of writing, adding touches of you builds familiarity with your audience and helps to create that trusting relationship that can lead to conversions! You may want to use AI technology as a foundation, but please remember the importance of your story, and only you can truly tell it, so add this in and build upon the foundations AI can start you off with.

3. Trust and credibility require human validation

AI is prone to errors, outdated information and lack of context. It’s also used globally, and so whilst a trending topic in Japan is interesting, it’s not necessarily relevant for you and your business.  For small businesses, maintaining credibility is paramount, and that requires diligent fact-checking and thoughtful personalisation, and this is where a unique and bespoke human touch is a must have! What you put out there to your audience is in your name, not Chatbot360 or anyone else, so be sure to stand by every word – whether you, a copywriter or chatbot is helping you.

But how can I use AI to write content effectively?

With my “blue-sky thinking” hat on, this is where you would all set off on a personal writing journey or seek human copywriters to help you develop authentic and personalised content, but I know that AI and chatbots are a devil too tempting for many. So, with this in mind, if the allures of modern tech are calling to you, please keep these quick tips in mind for helping to develop copy with heart:

• The quality of AI-generated content depends heavily on the input it receives. Vague or generic prompts will give uninspired, and often, incorrect results. To ensure the output is relevant and engaging, craft detailed and specific prompts. Include information such as your target audience, desired tone of voice and additional information you need to ensure the outcome is as relevant as it can be.

• Whilst AI can generate the basics, it’s up to you to add depth and context. Consider adding statistics and data, like industry insights to reinforce your message. Highlight your brand’s unique qualities, services or success stories and share your storytelling.

• AI is not foolproof. It can provide inaccurate, incomplete or outdated information. Before publishing or sharing content, review it carefully to ensure you agree with the content, it is factual and accurate, and the tone aligns with your brand voice. This will not only safeguard your credibility but also ensures the content genuinely resonates with your audience.

Using AI as a creative tool

Ideally, I would recommend the use of AI as a creative tool, rather than a writing tool. When used thoughtfully, AI can be a great assistant, and this means you can avoid the obvious AI written content we have all come to recognise across socials and websites (please God no more z’s!).

If AI has piqued your interest, but you don’t want to lose your identity with its use, consider using it to help with idea generation or SEO optimisation (helping with keywording and trending topics from Google searches, etc).

My final thoughts

The rise of AI in copywriting may seem daunting, but it’s not the end of human copywriting as a profession. Instead, let’s see it as an opportunity to work smarter, not harder. By using AI as a tool to support, rather than replace, we can promote and showcase human creativity with content that is efficient, impactful and uniquely yours.

At Eastop-Scopes Virtual Assistants, we’re passionate about helping businesses harness the power of technology without losing the human touch. Whether you’re navigating social media strategy, marketing campaigns or administrative tasks, we’re here to provide expert support every step of the way. Working for yourself should never mean working by yourself.

You can find out more about how we ensure your copywriting and socials keep that all-important human-touch by taking a look at our services.